When you purchase any product under the Black & White Army brand, the profit made is donated to NUFC Food Bank (Newcastle Food Bank).
"We don’t think anyone in our community should have to face going hungry. That’s why we provide three days’ nutritionally balanced emergency food and support to local people who are referred to us in crisis. We are part of a nationwide network of foodbanks, supported by The Trussell Trust, working to combat poverty and hunger across the UK." - https://newcastlewestend.foodbank.org.uk/